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太阳能光热行业新势力能改变什么?
来源:http://www.sdlntyn.com 发布时间:2018-10-23 15:55:06 浏览次数:259
新势力的出现及发展,总会给一个组织带来极大触动,从而出现新的气象。那么,太阳能光热新势力的出现,会推动行业发生哪些变化呢?
The emergence and development of new forces always bring a great touch to an organization and new weather appears. Then, what will happen to the industry if the emergence of new solar thermal power forces?
技术变革:从技术创新到技术革命
Technological change: from technological innovation to technological revolution
当前太阳能光热行业技术研究发的主要方向是如何让太阳能制造热水,在这个领域的技术研发都属于技术创新。而未来攻克的重点是如何将太阳能转换成热能和热电,由于热能、热电这两大领域的技术原理和标准及应用领域与前者均有极大区别,所以相对于太阳能热水领域的研发来讲,后两者均是重大的技术革命。
At present, the main direction of research and development of solar photothermal industry is how to make solar energy to produce hot water. The research and development in this field belongs to technological innovation. In the future, the key point is how to convert solar energy into thermal energy and thermoelectricity. Because the technical principles and standards and application fields of thermal energy and thermoelectricity are very different from the former, the latter two are significant technological revolution compared with the research and development of solar hot water.
商业模式变革:从卖产品到卖方案
Business mode change: from selling products to selling programs
商业模式就是公司通过什么途径或方式来赚钱?目前太阳能光热企业的客户群以单个的消费者个体为主,通过销售太阳能热水器产品来赚钱,通过专卖店的形式来实现销售。但太阳能工程、太阳能采暖、太阳能烘干、太阳能热发电等,面对的客户群主要是组织或者机构,销售给他们的主要是系统性产品,销售渠道要么是公司营销人员点对点销售,要么是公司化的代理模式。
Business mode is the way or way to make money by the company. At present, the customers of solar energy solar heating enterprises are mainly individual consumers, making money by selling solar water heater products, and selling them in the form of monopoly stores. But solar energy engineering, solar heating, solar drying, solar thermal power generation, etc., face the customer group is mainly organizations or institutions, sales to them are mainly systematic products, marketing channels are either point-to-point sales of the company's marketing staff, or the company's agent model.
营销变革:从野战促销到复合公关
Marketing transformation: from field promotion to compound public relations
太阳能热水器的营销模式采用的是抢商、抢钱、抢地盘式的野战型促销、招商营销模式,由于太阳能热器属于民用生活类产品,针对的是普通消费者,采用这种模式较为实用。但在太阳能工程、采暖、烘干、发电等领域,上千人的营销队伍将不复存在,取而代之的是公关性业务推广,由原来轰轰烈烈的大街扫荡式销售,变为一对一的沟通交流,在安静、优雅的环境中完成订单。

Solar water heater marketing model is used to snatch business, snatch money, snatch site-based field sales promotion, investment marketing model, because solar heater belongs to civil life products, aimed at ordinary consumers, this model is more practical. But in solar engineering, heating, drying, power generation and other fields, thousands of marketing teams will no longer exist, replaced by public relations business promotion, from the original vigorous street sweeping sales, into one-to-one communication, in a quiet, elegant environment to complete the order.

济南力诺瑞特太阳能

行业格局:在“裂变”和“聚变”中变换
Industry pattern: Transformation in "fission" and "fusion"
新势力的出现,将使太阳能热利用行业在“裂变”和“聚变”中变换格局。
The emergence of new forces will transform the solar thermal utilization industry in "fission" and "fusion".
“裂变”是指市场的、行业的进一步细分。
"Fission" refers to the further subdivision of the market and industry.
我们不难看出,新势力的关注点主要是太阳能光热商业领域和工农业领域,造纸、食品、烟草、木材、化工、医药、纺织、塑料等众多行业都是他们的目标市场。经过不断的裂变之后,市场越分越细,每个领域的市场越做越大的时候,就会变成一个个产业,进而演变成产业森林。太阳能热利用行业将出现百花齐放的繁荣景象。
It is not difficult to see that the new power's focus is mainly on solar thermal commercial areas and industrial and agricultural areas, paper, food, tobacco, wood, chemical, pharmaceutical, textile, plastic and many other industries are their target market. After continuous fission, the more the market is divided, the larger the market in each field, it will become an industry, and then evolve into an industrial forest. The solar thermal utilization industry will be flourishing.
“聚变”是指资本、资源向优势企业的进一步聚集。
"Fusion" refers to the further accumulation of capital and resources to dominant enterprises.
新势力中,不乏资源众多垄断的国有企业和财力雄厚的多元化发展企业,这些企业一旦在光热领域获得成功,将会吸附大量的行业资源,行业格局将会有所改变。
Among the new forces, there are many state-owned enterprises with abundant resources monopoly and diversified development enterprises with abundant financial resources. Once these enterprises succeed in the field of light and heat, they will absorb a large number of industry resources, and the industry pattern will be changed.
行业规模:由千亿级俱乐部到万亿级俱乐部
Industry scale: from 100 billion club to trillions club.
目前,太阳能热水器产业已经达到千亿级规模,新势力的成长将有利于推动行业市场规模不断扩大,太阳能工程、太阳能采暖、太阳能烘干等每个产业都将是千亿级市场,而太阳能光热发电一旦成功,将是一个万亿级市场,届时行业产值将会实现数十倍的增长,太阳能光热行业跨入“万亿级行业俱乐部”不再是梦想。
At present, the solar water heater industry has reached a scale of hundreds of billions of dollars, the growth of new forces will help to promote the expansion of the industry market, solar energy engineering, solar heating, solar drying and other industries will be hundreds of billions of dollars of market, and solar photothermal power generation, once successful, will be a trillion-dollar market. When the industry output value will achieve dozens of times the growth of solar energy industry into the "trillion industry club" is no longer a dream.
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We will use excellent and appropriate service, so that customers feel the warmth of family, always regard the safety of customers as close as oneself. We will use natural advantages to create unique products, thus bringing consumers a unique mood when enjoying products.